L’Oreal Paris Advanced Haircare has launched the #POWERON campaign – and one of the prizes is to meet the brand’s spokesperson, Karlie Kloss.

The campaign is intended to be “a multi-channel women’s empowerment initiative that includes social media conversations across platforms, in-person events from coast to coast,” the brand stated.

“#POWERON revolves around the profound insight that when a woman experiences her most beautiful hair, she can harness a very special kind of power that’s truly extraordinary,” says L’Oreal Paris Senior Vice President of Marketing, Malena Higuera. “Through #POWERON, L’Oreal Paris’ largest haircare campaign to-date, our goal is to bring this insight to life and inspire women to experience the powerful feeling of beautiful hair every day and embrace their most confident selves.”

L’Oreal Paris spokesmodels, celebrity brand hair experts, and well-known social media mavens are sharing their own “powerful hair moments,” on social media, to kick off the campaign. They have been describing and showing how they feel when their hair is “on” with the hashtag #POWERON. 

All women are invited to take part in the conversation by sharing their powerful hair moments via uploading photos, quotes, or images to Facebook, Twitter, and Instagram tagging @LOrealParisUSA and #POWERON. Anyone who uploads content to social media tagging @LOrealParisUSA, #POWERON and includes #POWERONCONTEST will be entered to win “Power Time” with Karlie Kloss – plus a trip to New York City.

Entries are being accepted from March 20 – April 17, 2015, and the winner will be notified on April 24, 2015. Selections will be narrowed down by a panel of L’Oreal Paris judges.